![]() ![]() So far, STAR didn’t have a Telugu channel under its fold. ![]() The MAA TV acquisition gives STAR access to the Rs 2,000-crore Telugu television market, India’s second-largest regional TV market in terms of revenue. Prasad, an entrepreneur, had earlier sold Matrix Labs to Mylan. In 2007, MAA TV, which commenced operations in 2002, was acquired by Nimmagadda Prasad and his associates. ![]() It is estimated the promoters of MAA TV have invested about Rs 130 crore in the network so far. MAA TV has four Telugu entertainment channels - MAA Gold, MAA Music, MAA Cinema and MAA General Entertainment. Sources told Business Standard the deal size could be about Rs 2,500 crore. STAR India, a unit of 21st Century Fox, has acquired the entire broadcast business of MAA Television Network Ltd for an undisclosed amount. ![]()
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